Privacy policy

Last updated: 09/12/2025

AIRaware (“we”, “us”, “our”) is committed to protecting your privacy and ensuring your personal data is handled securely and transparently. This Privacy Policy explains how we collect, use, store, and protect your information when you visit air-aware.co, use our contact forms, subscribe to newsletters, or interact with us online.

1. Who We Are

AIRaware is a brand developed by Altered Carbon Ltd.
Registered in England & Wales.
If you have questions about this policy, you can contact us at:
support@airaware.co

2. Data We Collect

Data you provide directly

  • Name

  • Email address

  • Organisation / company

  • Phone number (if provided)

  • Message content from contact or enquiry forms

  • Newsletter sign-up information

Data collected automatically

  • IP address

  • Browser type

  • Device information

  • Website usage analytics (via tools such as Google Analytics or similar)

We do not collect any special category data.

3. How We Use Your Data

We use your data for the following purposes:

  • To respond to enquiries submitted through our contact forms

  • To send newsletters and product updates (only if you’ve opted in)

  • To manage pilot requests or demos

  • To improve our website, content, and user experience

  • To comply with legal or regulatory obligations

We will never sell your data or share it with third parties for marketing purposes.

4. Legal Basis for Processing (GDPR)

We process your data under one or more of the following lawful bases:

  • Consent — when you subscribe to newsletters or marketing updates

  • Legitimate interests — for improving our website and responding to enquiries

  • Contractual necessity — when communicating as part of a pilot or partnership

  • Legal obligation — where we must comply with UK laws or regulations

You may withdraw your consent at any time.

5. How We Store and Protect Your Data

We use secure systems and industry-standard measures to protect your personal information, including:

  • Secure hosting environments

  • Access controls

  • Encryption for data in transit

  • Regular system monitoring

We keep your data only for as long as is necessary for the purpose it was collected.

6. Sharing Your Data

We may share your data with trusted service providers such as:

  • Email newsletter services (e.g., MailPoet)

  • Website analytics tools

  • Cloud hosting providers

All third parties are required to comply with GDPR and protect your information.

We do not share your data outside the UK/EEA unless adequate safeguards are in place.

7. Cookies and Tracking

We use cookies to:

  • Improve site performance

  • Understand visitor behaviour

  • Enable certain features (like form submissions)

Consent to our use of cookies

By setting your web browser to accept cookies and by using our website, you consent to our use of cookies in accordance with this Cookie Policy, except where consent is required by law.

Where required, you will be asked to provide consent for non-essential cookies through our cookie banner. You may withdraw or change your consent at any time through our cookie settings.

If you do not wish cookies to be stored on your device, you may change your browser settings to disable cookies. Please note that disabling cookies may affect how the website functions.

Why do we use cookies?

Cookies are used on this website for the following purposes:

  • Statistics: to collect visitor statistics and better understand how our website is used.

  • Improve user experience: to remember browser history and preferences in order to provide more relevant and tailored content.

  • Necessary website functionality: to enable core features of the website and ensure it operates securely and correctly.

Detailed information about the specific cookies used on this website is available in our cookie declaration panel.

Tracking pixels

We may use tracking pixels on our website and in emails. Tracking pixels are small, transparent images embedded in web pages or emails that allow us to collect information about interactions with our website and communications.

The information collected may include IP address, browser type, device type, pages visited, and time spent on the website. This data is aggregated and does not directly identify you.

Tracking pixels help us to:

  • Monitor website performance and usage

  • Understand user behaviour and preferences

  • Measure the effectiveness of marketing campaigns

  • Track email engagement

You can disable tracking pixels by adjusting your browser or email client settings, although this may affect certain features or reporting accuracy.

 

What types of cookies do we use?

Necessary cookies

These cookies are essential for the operation of the website. They enable basic functions such as page navigation, secure access, and form submissions. Without these cookies, some parts of the website may not function properly.

Preference cookies

Preference cookies allow the website to remember information that changes how the website behaves or looks, such as language or region settings.

Statistics cookies

Statistics cookies help us understand how visitors interact with the website by collecting and reporting information anonymously.

Marketing cookies

Marketing cookies are used to track visitors across websites in order to display advertisements that are relevant and engaging for individual users.

Some cookies may be set by third-party service providers appearing on or supporting our website. These cookies are subject to the respective third parties’ privacy policies.

How long are cookies stored?

Cookies may be stored for the duration of your session or for a longer, defined period depending on the cookie’s purpose. Full details on storage duration are available in the cookie declaration panel.

8. Your Rights (UK GDPR)

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request a copy of your data (data portability)

To exercise these rights, email us at support@airaware.co.

9. Newsletter & Marketing Communications

If you subscribe to our newsletter, we will send you:

  • Product updates

  • Mould detection insights

  • Pilot news

  • Industry-related content

You can unsubscribe at any time using the link in any email.

10. Links to Other Websites

Our website may contain links to third-party sites.
We are not responsible for their content or privacy practices.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be posted on this page with an updated date.

12. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:
support@airaware.co
Company address: Henleaze House 13 Harbury Road, BRISTOL, BS9 4PN